Our Story

When my first child was born, I was dazzled at the number of baby products that existed. By the time numbers two and three arrived I was much clearer about what I actually needed and quite how much I did not!

 

And so, the seed for Blue Daisy was planted and the search began to find practical and stylish pieces to make life as a parent that little bit simpler.

That was in 2007. Now, with a much expanded team, we continue in our quest to bring you the finest designs of equipment, the kindest products for skin, and the smartest toys for development. We have a strong commitment to offering excellent value for money and providing the very best in key essentials. And of course, we are always on hand to help you in any way that we can.

Finally, why Blue Daisy? The flower belongs to the family Felicia, happy things, and what could be more perfect than that!

We look forward to welcoming you soon.

Paula Oppenheimer

 

Collect Points 

 Enjoy extra benefits when you register with us. For every £1 that you spend in-store or online you will receive one point. When you reach 150 points you will receive a £5 gift voucher. This is valid for 18 months from the issue date and can be redeemed in our store or on our website. Enjoy collecting!

Our favourite links:

Classical concerts for mums and babies in London. Live chamber music in a relaxed, informal environment.

 www.classicalbabies.com

Nurturing Mums runs 6-week postnatal courses set in an informal, friendly atmosphere where new mums can meet to chat, learn and relax. 

www.nurturingmumsuk.com

 A member of BPA Retail